Great ideas and captivating designs are important — but a truly effective marketing solution requires so much more. SWOT assessments, competitive market research and analytics, are all keys to a successful, strategic plan. Identifying, targeting, and knowing how to speak to your audience, and where to find them, is critical. Developing the best value proposition and establishing metrics for KPIs is essential. All of these require a commitment to doing the research, which leads to an increase in knowledge, affords creative development, that increases site visitors, and makes your phone ring. Results that generate leads, move products, develop brand awareness, and increase company loyalty. The success that moves the needle and increases your ROI. All the good stuff that makes everyone happy.  

See what I mean? Success makes everyone happy.