Illustrations can be an effective way for a company to bring life to their marketing campaigns and make them stand out from the competition. From creating web banners and brochures, to developing logos and packaging — illustrations can help make any project more visually engaging while also conveying important messages. Here are just a few ways companies can use illustrations in their marketing efforts:
While there are many advantages of using illustrations in marketing campaigns, it’s important to remember that they should remain cohesive with your overall brand identity — otherwise they may end up detracting from it instead of enhancing it. The right illustrator will be able to combine creative vision with an understanding of your business objectives for maximum effect.